About the Client
Business Career Services, housed in the Gies College of Business, is a career center providing quality services and customized support for all Gies College of Business students and employers.
The Problem
Business Career Services wanted to expand its Joint MBA/EMBA programs and Specialized Master's Programs in China. The client also seeks for more feedback for the Gies College of Business.
The Solution
By analyzing the Chinese education market including Joint MBA/EMBA programs and Specialized Master’s Programs, the FACES team successfully created a market penetration strategy for each type of programs. The team suggested ideas and strategies on the markets’ needs, constructed a SWOT analysis, and recommended a plan to localize GCOB’s iMBA program in China. Besides that, the team also conducted primary and secondary research to assess GCOB’s brand image by interviewing students and international companies and conducted surveys. Business Career Services was satisfied with FACES Consulting's quality of work that they decided to continue our partnership in Fall 2018.